In the past, I have missed conferences, so when my friends and colleagues asked me where my handsome face was during those important networking events, I gave in to the temptation to brag a little bit: “Oh,” I replied airily, “I was just too busy with customers to make it this year.” 

But I want you to know that I did attend this year’s QuickBooks Connect conference in San Jose, Calif. It was a literal treasure trove of good advice and even better contacts.

The importance of personal contact was really brought home to me this past summer when I attended Joe Woodard’s Scaling New Heights. Noted author and speaker Mike Michalowicz shared a fascinating story that illustrates just how false the old saying “Familiarity breeds contempt” is. 

It seems that for several months he was in the habit of taking the elevator up to work every day at the same time. In that elevator every morning with him was a man he described as “creepy.” Initially, Michalowicz wanted nothing to do with the man. He figured he would be unpleasant to know, maybe even dangerous. 

But as the days turned to weeks, he started to interact with the stranger, and soon they became friends. To his surprise, Michalowicz discovered that his so-called “creepy” man was a warm-hearted and helpful individual. The lesson is obvious: People learn to trust one another only through regular contact.

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